GLUTEN-FREE ANZAC COOKIES COMING SOON!
GLUTEN-FREE ANZAC COOKIES COMING SOON!
February 15, 2017 4 min read 1 Comment
I had the great opportunity of presenting at the North Sydney Council Connect Your Business Event this past 14 February, 2017.
Therefore I thought it would be beneficial to summarise in this blog post what I have learnt so far, which is a lot! You have to know that I knew nothing the day I resigned from my full-time job doing food quality assurance to pursue my dream of having a café and baking full-time.
The two main Social Media platforms I use are Instagram and Facebook however I also have a Pinterest, Twitter and Google+ Pages account, which I never really update like I should. Google+ Pages is a must because it helps with the SEO of your website.
The main thing on any platform is to have a “point of difference” compared to your competitor or to other people in your industry. In my case because I love baking and old vintage things, I have decided to focus on always creating classic cake favourites. When I take photos I try and add some antiques and vintage props next to the cake. This gives me a uniqueness, as no other cake shops in Sydney are doing this at the moment, which will in turn attract more followers.
I recommend interacting with fellow colleagues and other people in your industry to gain insights as to what they are doing and current trends. Don’t think that because they might be selling the same service you have to be their enemy. You can actually benefit a lot from interacting with them. Another tip to use for all social media networks is to not try and sell your product all the time. Give something useful to your followers and customers. Maybe some tips, advice, news related to your industry or an inspirational quote for example.
It’s good to run competitions or give-aways on your social media networks if you want to increase the amount of followers you have or to just spread your name.
Facebook compared to Instagram has a more personal approach because you are able to find out who follows you, if you have mutual friends, where they live, work etc. Because of this you have the advantage of knowing who your audience is and therefore you can post more appropriate content at more adequate times so your followers have a higher chance of seeing it. If you go to your Insights and then posts, it will tell you at what times most the of your followers are online. You can also find your peak times on Instagram by going to Insights (if you have a business account) and then followers. It will tell you the day and the peaks where most of your followers are online at specific time.
Facebook points:
Instagram points:
My hints and tricks:
Useful Apps I use to help with my social media (most of these apps cost around US $1.50):
I hope all of this can give you some valuable insights about how to use Social Media for your business. Please free to comment below or email me if you’d like to ask me anything specific.
Con Amor Gabriela X
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Roxana
July 06, 2020
Thank you so much for the delicious vegetarian carrot cake you backed for my daughter Madeline before she left to Perth!
You delivered the cake 55 kilometres away with one day’s notice with an amazing friendly delivery service.
Thank you so much!
Roxana Dona